As a streetwear brand that is exclusively made up of physical and handmade one-of-a-kind pieces, it's silly to get caught up in "digital" fashion and all the other bullshit around it.....
... Or you choose to embark on an unstoppable journey with endless opportunities to tell stories, share visions and connect people.
After choosing the second and more "crazy" option, as I often do, I went straight out and bought a spacesuit and prepared for the journey.
Streetwear, the fashion trend that started on the streets and took the world by storm, is constantly on the move. In recent years, technology has played an important role in shaping the industry and taking it to a new level, with the rise of digital environments, you can now express yourself not only in the physical world as we all know it, but also in virtual worlds. Not only yourself, but also through online characters like avatars in games and digital spaces.
Yeah, it's about living out your personal style in a digital and muuuch more exciting way. There are no more constraints by the laws of nature or physics, but eeeendless possibilities and creativity.
Augmented reality (AR) can bring products to life and not only allow you to experience them, but also preserve them digitally. You can combine and experiment with clothing in a way you can't do physically and you can wear garments before you buy them and get a better understanding of a product.
It's promising and very clear that technology will play an important role in shaping the future of the fashion industry. Digital fashion will play more and more a central role. In conclusion, streetwear is no longer just about physical clothing, but also about the ability to express oneself in digital spaces.
COT takes you along for the ride.